Cletta

Ride it like you own it.

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w/ Ryan Vespalec, Franklina Hovor, Mason Barbour, & Katie Payne

We developed a peer-to-peer bike rental brand.
Think Airbnb for bikes.

Nothing feels more like a vacation than riding a bike.

& you should ride it like you own it.

Social media, guerilla, & experiential, .

We love bikes. We love bikes that are DIY, unique, & punk.

So our campaign embraced that. In addition to traditional OOH billboards, we took Cletta to the people.

Our rollout started with Instagram reels showing our story & how fun bikes can be. One of these reels exploded, with 47k+ views & 1.5k likes, netting us 165 followers (more than a 100% increase).

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We were focused on keeping it local to Richmond, VA.

We made stickers, gave them out, & then posted a call to action on social media, encouraging people to put the stickers on bike racks & signs around town.

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A post shared by Joe (@clettacycling)

To further expand brand awareness, we collaborated with Pete’s Party Rides to host a local group ride. Check out that attendance!

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A post shared by Joe (@clettacycling)

Zen Southam-Gerow (wants to be a) Copywriter